Bringing together design and industry to discuss silent vehicles sounds more than good, it sounds very good!
This presentation will focus on the strategic dimension of design as means for either establishing or reinforcing bridges between creative practices and industrial developments. It is well known design has largely contributed to better relate people with the environment through objects, being therefore an activity that proved beneficial to society, organizations and economy at various levels.
However, new challenges emerge and new questions arise, making design a purposeful activity while enabling it to expand the boundaries of common sense. Within the logic of the present global context, the exploration of sound design for electric vehicles represents a good example on how traditional links between design and industry—mostly focussed on three-dimensional forms and visual communications—can shift and further develop. This is then a good opportunity for engaging designers and producers, thus to discuss the impact of creativity within new industrial developments and different urban scenarios through silent vehicles. From this perspective, regarding future outcomes, how can traditional design approaches come into play and shift by exploring sound design, aiming to address information, safety, interaction and identity issues, hence to originate new possibilities for tomorrow?
ADDICT – Creative Industries Portugal is precisely a platform acting to contribute to the development of entrepreneurship and the creative economy through the promotion of coordination, information and knowledge among its different disciplines and heterogeneous agents. Our mission is to foster the creation of a vibrant creative environment. In this context, the establishment of synergies and links between the worlds of design and industry is fundamental as well as design and territories, so that creativity can trigger economic, but also social and cultural development.
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