RESEARCH
- A atração de talento criativo na cidade do Porto
Master's dissertation presented by Carlos Manuel Monteiro da Rocha Silva Gonçalves,
Academic advisors:Joana César Machado (thesis supervisor), Michel DaCosta Babb (thesis co-supervisor). Year: 2012.
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The theme of this work is the attraction and retention of creative human capital, focusing on what can be distinctive from place to place. This case study seeks an understanding of attraction and retention factors specifically connected to Porto in the northern region of Portugal, taking into consideration the demographic, socioeconomics and cultural characteristics of the city.
A theoretical approach has been made, cross-referencing the work of several academics from this area of research, analyzing the knowledge and nature of concepts such as: talent, creative class, creative industries and economic growth potential of a place plus the identification of the specific attraction factors of the territory.
The work also contains an empirical perspective which is centered on the vision of key opinion makers with the capacity to develop policy and implement them within the Creative Industries in Portugal. The aforementioned attraction factors have been identified, as well as possible lines of action stemming from them, in an attempt to understand their impact on the region and, in particular, on the city of Porto.
- A renovação do discurso cultural sob o impacto das Indústrias Criativas - Caso da Bienal de Cerveira
Master's dissertation presented by Mariana Oliveira Vieira.
Academic advisors: Laura Castro (thesis supervisor). Year: 2014.
( pdf format, available soon)
Available soon.
- New Technology and Creative Tourism. A case study for the city of Porto
Master's dissertation presented by Catarina Morais de Castro,
Academic advisors:Joana César Machado (thesis supervisor), Michel DaCosta Babb (thesis co-supervisor). Year: 2012.
( pdf format, 1.2 MB)
This research work attempts to extend the existing literature on development strategies for creative tourism supply and on the use of new technology in tourism, specifically creative tourism, which cannot be found in most of the existing literature. Hence, this work proposes a strategy to develop creative tourism in the city of Porto, paying special attention to the role played by new technology.
This study comprises an analysis of the current state of creative tourism in Porto and the use of technology in the current tourism strategy. A case study method for the city of Porto is undertaken and qualitative approach is conducted interpretatively.
A seven-steps model is proposed for developing creative tourism in the city of Porto, in which new technology plays an important role. Networking is also considered as a continued input of this model.
In this work, the supply ecosystem was analysed and potential service providers were taken into account. Future research could focus on tourist motivations to participate in creative activities.
This study encourages key creative and/or cultural agents to take the opportunity to acknowledge their potential to develop a creative tourism offer and to be aware that this kind of tourism could be an opportunity to improve the sustainability of their businesses. It also draws attention of city leaders to this topic as a new way of enhancing the tourism experience and improving economic growth. It may also encourage these agents to develop new offers within the range of their activities, maximizing the potential of technology that they may already use. Furthermore, it provides knowledge about new ways in which to develop creative tourism innovation and to take advantage of the benefits that new technology may bring.
The originality of this work is based on developing a new model for creative tourism in Porto, paying special attention to the implementation and integration of new technology. The model intends to be a guide to promoting a creative tourism policy for Porto, but it could also be used as a basis for other cities to foster this kind of tourism.
- Clusters Criativos - O caso GNRation e os seus impactos
Master's dissertation presented by Inês Miranda Correia.
Academic advisors: Laura Castro (thesis supervisor), Margarida Azevedo (thesis co-supervisor). Year: 2015.
( formato pdf, 31.2 MB)
Esta dissertação explora o papel dos clusters criativos nas cidades. A investigação inicia por uma pesquisa bibliográfica no sentido de enquadrar conceptualmente e teoricamente o tema e o posterior estudo de caso a que me propus, o cluster criativo GNRation, localizado na cidade de Braga. Este trabalho propõe-se a definir o termo cluster criativo, desconstruindo o conceito e a sua origem, procurando perceber a aproximação entre o pensamento sobre indústrias criativas e sobre clusters, introduzido já há algumas décadas mas que ganhou relevância nos tempos de hoje e delimitando as características e tipologias dos cluster criativos. O estudo de caso do GNRation em Braga é tomado como exemplo de destes cluster criativos, ao qual tentarei aplicar a teoria compreendida nos primeiros capítulo, compreendido à luz da teoria e dos conceitos abordados. Finalmente procuram-se os impactos do GNRation na cidade, particularmente ao nível da oferta cultural, sem esquecer aspectos relativos ao desenvolvimento social, económico e à imagem urbana.
- Contributo para repensar as cidades : cidades verdes e criativas
Master's dissertation presented by Ricardo Couto Moreno Sampaio Cardoso.
Academic advisors: Laura Castro (thesis supervisor). Year: 2015.
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The present exploratory study aims to raise awareness among readers about the future of the cities, leveraging the challenges and responsibilities of the cities to provide and maintain the necessary conditions in order to offer a better quality of life for its citizens. The City itself plays the leading role in this proposal to rethink cities not only because it is the scene of our lives but also the motor of the economy and the identity of a people and their history. This study aims to present the different historical scenarios to which cities have been exposed and the strategies that have been adopted in order of its adaptation and thriving in society. The environmental context and chronology are introduced by a deductive reasoning that starts with a macro perspective of global environment challenges and incidents which is followed by the presentation of the main international initiatives (confirming an environmental concern that is spreading worldwide). Finally we approach urban sustainability in the European scenario, lightened by 3 important initiatives of the European Commission (Local21Agenda, Covenant of Mayors and European Green Capital Award). Cities face a great number of challenges and we feel that sustainable development and identity preservation are the points chosen as priority in the durability and viability of the cities. The Green City and Creative City concepts are explored in order to disclose their relevance in the challenges identified above. The cities of Hamburg (Germany) and Nantes (France) we selected as practical examples of avant-garde european cities, which have proven to be more aware of the urgency in adopting policies and behavioral patterns that encourage the sustainable development, and the need to preserve the culture and the identity of the city itself in order to avoid the homogenization of the cultures in consequence of an increasingly globalized society.
- Design Organizacional das Indústrias Criativas
Master's dissertation presented by Fernando Afonso Carrapatoso Lima.
Academic advisors: Ana Lourenço (thesis supervisor). Year: ____.
( pdf format, available soon)
Available soon.
- Educação Criativa: construindo uma economia criativa de sucesso – que competências e aptidões desenvolver?
Master's dissertation presented by Joana Rêgo de Mesquita.
Academic advisors: Joana César Machado, (thesis supervisor), Michel DaCosta Babb (thesis co-supervisor). Year: 2013
( pdf format, available soon)
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- Estudos de públicos no teatro : os casos da Casa das Artes de Vila Nova de Famalicão, e do Teatro de Vila Real
Master's dissertation presented by Álvaro Gilberto Azevedo Santos.
Academic advisors:Laura Castro,(thesis supervisor), Margarida Azevedo (thesis co-supervisor). Year: 2012.
( pdf format, available soon)
This research Project aims to understand the publics of Casa das Artes de Vila Nova de Famalicão (CAVNF) and Teatro Vila Real (TVR). The study of publics is a strategic instrument to consolidate, with dynamic action, to capture and secure the public in the theatres and, in general, in cultural spaces. The dissertation is:
The State of Art – we carried out a bibliographical study regarding the value of culture and its relation to the promotion of material and immaterial possessions; a fundamental theme to help us understand the importance of Culture (in a world that is in search of sustainable development); the mutation of culture and its relation with creativity and industry, the past and the present of the creative industries, the challenges, the politics and the opportunities; the cultural spaces and their relationship with cultural publics.
Critical contextualization observed for the study of publics – the importance of understanding reflections about the publics, and the study of publics carried out in the Observatory of Cultural Activities; to understand the importance of the ‘Programa Operacional da Cultura’ (POC) and the theatre networks in the origin and transformation of the panorama, and access to the cultural possessions; characterisation of the theatres that are the object of the study, and their publics.
Object of the Study – methodology, presentation and analysis of the results acquired in the questionnaires carried out with the publics of Casa das Artes de Vila Nova de Famalicão, and Teatro de Vila Real, in the months of March and May 2012.
The study of publics had as its objective the collection of information regarding the understanding of theatre and its programming, to understand the cultural, leisure practices, and artistic expression of its various publics, as well as their characteristics. Therefore, the global results were very positive. - Festivais de Música
Master's dissertation presented by Filipe Mourão Carvalhal.
Academic advisors: Álvaro Barbosa (thesis supervisor), Carlos Lobo (thesis co-supervisor). Year: 2015.
( pdf format, 8.37 MB)
Nowadays music festivals are an important subset in the universe of culture events and it has received interest from several areas of study, given to their universality and the popularity of the provided experiences. Some gaps in the literature under the subject “Event Tourism" have been less explored like those related to planning and event organization involving the organizations, the partners, the politics, the goals, the strategies, the impacts and the evolution. According to the gaps founded in the literature, in the context of event tourism, it becomes relevant the study of music festivals as promoters of cultural tourism. In this context we defined as the main goal: to understand if music festivals may be promoters of cultural tourism. As secondary goals: to characterize the business model of the festivals: Milhões de Festa, Paredes de Coura, Primavera Sound; to compare the business model of the 3 festivals; to characterize the public assistance of the three festivals; to compare the public assistance of the three festivals; to understand if the three festivals can be a hallmark. The three promoters of the festivals: Milhões de Festa, Paredes de Coura, Primavera Sound, have participated in this study, and filled a questionnaire with the purpose to describe and characterize the business model. A semistructured interview was applied to the promoters of the festivals and to the regional director for northern culture to gather data about the festivals as culture tourism. The results of this study show us that the main source of financing come from the tickets sold. Some differences were found in second source of financing, private and state-owned. The state-owned financing of Milhões de Festa festival are the second source, in the contrast with the other two festivals. When it comes to financial expenditures, the booking of bands is the main expense, highlighting the Primavera Sound festival. The expenses on the general production of Milhões de Festa and Paredes de Coura are similar and higher to the Primavera Sound. The expenses with the team are similar in the 3 festivals. The public assistance is mostly portuguese, with the exception of Primavera Sound where most of the assistance is from outside of Portugal. The portuguese assistance is mostly outside of the city or town where the festivals Milhões de Festa and Paredes de Coura take place. In conclusion the music festivals are promoters of cultural tourism, because they arouse the interest of thousand of persons to experience a unique and unrepeatable experience, with an economic, social and media big impact in order to promote the city, the town, the region and the country. All this aspects allow us to define the music festivals, as a hallmark of the region, therefore they should be include in the strategic plan of tourism of Portugal.
- Inovação Social Criativa: Ser Humano : Hip Hop por uma causa
Master's dissertation presented by João Paulo Gomes dos Reis Ferreira,
Academic advisors:Joana César Machado (thesis supervisor), Michel DaCosta Babb (thesis co-supervisor). Year: 2013.
( pdf format, 2.24 MB)
This study analyses the most relevant literature and case studies about social inovation, social entrepreneurship and cultural impact. In order to have a deep understanding about how these topics have been analysed in the last decades. Addictionally a case study is developed about the project “Ser Humano – Hip Hop por uma causa”. This case study allowed us to understand the social and communitary impacts of an important creative and social project.
The analyses of the results demonstrated the importance of this organization is in the evolution of a cultural movement through an humanitarian cause. Giving a higher meaning to its members, active (organization and artist) and passive (public) ones, and accomplishing the cause objectives in 100%.
- Marca Porto Criativo
Master's dissertation presented by Mafalda de Noronha Guedes.
Academic advisors: Joana César Machado, (thesis supervisor), Michel DaCosta Babb (thesis co-supervisor). Year: ____.
( pdf format, available soon)
Available soon.
- Modelos de gestão cultural: Avaliação do impacto no funcionamento das instituições e equipamentos culturais
Master's dissertation presented by Leonor da Silva Mendinhos.
Academic advisors: Álvaro Barbosa, (thesis supervisor), Margarida Azevedo (thesis co-supervisor). Year: 2012.
( pdf format, 2.51 MB)
Numa altura em que as questões relacionadas com as indústrias culturais e criativas começam a ser analisadas no panorama cultural e económico português e em que já se identifica o valor económico destas para o país, torna-se permente colmatar a falta de estudos académicos sobre estes assuntos. Neste âmbito, o estudo das instituições culturais portuguesas e dos seus modelos de gestão faz todo o sentido.
Este estudo visa dar um contributo para a melhoria do conhecimento da realidade portuguesa, ainda alvo de pouca investigação e pesquisa.
O objeto de estudo incidiu sobre três instituições culturais de renome local e nacional, com enquadramentos legais e dimensões bastante diferentes e que de algum modo representam as instituições culturais em Portugal. As instituições em causa foram a Culturgest – Fundação Caixa Geral de Depósitos, a EGEAC - Empresa (municipal) Gestora de Equipamentos e Animação Cultural e a Fábrica de Braço de Prata – Sociedade Unipessoal. Além destas instituições, tivemos a colaboração de Francisco Sassetti, programador no Centro Cultural de Belém.
Os instrumentos de investigação utilizados foram entrevistas semidirigidas e um inquérito por questionário. As primeiras foram aplicadas aos Administradores/Diretores/Assessores das instituições e o inquérito aplicado a uma amostra de público indiferenciado, visando conhecer os seus hábitos culturais e conhecimento/relacionamento com instituições culturais.
As conclusões do estudo apontam para o facto de o carácter público ou privado da instituição ser marcante na gestão e funcionamento da mesma e referem os domínios em que essa influência se verifica.
Relativamente aos modelos de gestão, concluiu-se que o Modelo de Sistema Aberto (Open System Model) é o que mais se aplica nas instituições estudadas, uma vez que todas elas têm em conta os inputs do público, dos mecenas, dos trabalhadores e os inputs externos, económicos, políticos, legal, cultural e social, demográfico e tecnológico e educacional.
Relativamente ao público é importante dizer que os resultados indicam que os utilizadores de equipamentos culturais têm alguma perceção sobre o modo de gestão dos mesmos, estão atentos ao tipo de financiamento que este auferem e são sensíveis às atividades dos serviços educativos apresentados pelas instituições.
É também relevante a crescente profissionalização na área da gestão cultural que existe por parte dos trabalhadores e gestores das instituições em estudo, deixando para trás, no caso das organizações de maior dimensão, a ideia do artista-gestor.
- Música experimental em Portugal : análise de produção de festivais
Master's dissertation presented by Carla Isabel Freire de Oliveira Soares.
Academic advisors: Vitor Joaquim, (thesis supervisor), Mariana Barbosa (thesis co-supervisor). Ano: 2016.
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The present work aims to analyse the creation, production and promotion of festivals in the restricted scope of experimental music, taking into account particularly the various financial models and the produced interactions. Trying to implement the promotion and publicity of experimental music in Portugal (from the accoustic music till the more electronic one), some national agents have produced or helped to produce along the years several events under the form of festivals or one-off events, that for unknown reasons have collapsed or entered into "hibernation". Despite the efforts made over the years, we found only eleven festivals dedicated to this type of music, but only seven are active and only two (MadeiraDig and Out.Fest) have more than 10 editions. Given this discontinuity in the production of this kind of festivals in Portugal, we wanted to understand firstly the evolution of the experimental music over the past century, observing the creative and productive models generated during this time, providing a disruption from the traditional models of musical composition (Cascone, Cage). In second place, we want to comprehend the proliferation of these new models of production and creation of sound pieces and understand how the festivals may result of the produced information flow. We begin to observe and analyze the festivals, artists and publishers in the international context, which over the years, references emerge to the diffusion and promotion of experimental music. On the other side we started a inquiry process directed to the developers / producers of festivals, programmers of spaces / entities and labels in the national context whitch is professionally related to the music / experimental art. This process is constituted by three surveys molded according to their professional activities adopting a process evolutionary in relation to the questions to obtain data corresponding to the object of study. The obtained results in this research show that prodution models of experimental music festivals with impact on music in Portugal, are not governed by a basic pattern of prodution in special. We can point as factors to the discontinuity of these festivals a strong dependence on State and private supports, as the revenue obtained during the event is not superior to the costs of production. The restricted core on the number of spectators also contributes to the devaluation in performing these events, since the financial return of those is non-existent.
- Novas Tendências para a internacionalização de Projectos Artísticos no domínio das Artes de Rua
Master's dissertation presented by Bruno Filipe Azevedo Costa.
Academic advisors: Luís Teixeira, (thesis supervisor), Mariana Barbosa (thesis co-supervisor). Ano: 2016.
( formato pdf, brevemente disponível)
Available soon.
- O Design Thinking associado à Gestão de Processos I&D e Transferência de Conhecimentos para as Indústrias Criativas
Master's dissertation presented by Joana Machado Cerejo de Araújo.
Academic advisors: Álvaro Barbosa (thesis supervisor). Year: 2012.
( pdf format, available soon)
The difficult task of innovation is a key facet of Research & Development (R&D) institutions. Innovation is also closely related with processes oriented to achieve solutions in design. By addressing this topic, we propose to research new emerging design methods and provide an overview of design thinking tools that can be applied in an early stage of the R&D research process in order to produce meaningful results.
This research presents a set of experimental guidelines and an analysis method for the application of these tools. In particular, it is taken into account that design, through design thinking, extends to the experience that costumers/users have with products, services, spaces or even multidimensional experiences, which is a relevant input for R&D innovation development.
It is well known that design has changed its scope beyond the conception of artifacts: Design thinking methodologies have resulted from the advancement of current design paradigms. However, design thinking is not a new design discipline. It is a fresh multi-disciplinary platform that utilizes conceptual tools in order to provide steps towards innovation. In fact, the establishment of coherent guidelines for the design thinking process is a very complex task, due to its interdisciplinary requirements, that convey many diverse mindsets.
The main focus of this study is creating an analysis toolkit that enables non-specialist and specialist users to perform high-quality design production.
This methodological tool is being applied in the framework of two research centers, namely, the Research center for Science and Technology of the Arts and the Telecommunication Institute of Oporto University. These trials provide valuable pilot studies in order to determine the efficiency of this ‘mind map’ in the R&D innovation process.
- The impact of ‘Creative Industries’ definitions on subsector typologies
Master's dissertation presented by Bruno Miguel Teixeira Bento Pires.
Academic advisors: Ricardo Morais (thesis supervisor). Year: 2012.
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Being the ‘Creative Industries’ (CI) a growing economical sector, many studies have tried to define it as well as to identify it's subsectors. However, the discussion still remains as to whether the sector should be called ‘Cultural Industries’ or if these should be included inside the wider CI group. Other discussions debate how the CI should be identified. So, what are Creative Industries? What makes this sector different from other sectors? It is of vital importance to define this sector and not just enumerate possible subsectors, so that future mappings can provide us exact numbers on its extension and influence on economy, both direct and indirect. This study aims to contribute to the definition of Creative Industries by analyzing previous definitions, namely in terms of criteria and subsectors. - O Impacto do Ciclo de Vida das Empresas na Decisão de uma Aliança Estratégica – O caso da empresa PontoPR
Master's dissertation presented by Raquel Martins Pereira Bacelar Ferreira.
Academic advisors: Ricardo Morais (thesis supervisor). Year: 2013.
( formato pdf, 1.79 MB)
As grandes mudanças que se sentiram nos últimos anos a nível social, económico e tecnológico, tiveram um grande impacto no mundo empresarial, aumentado a competitividade e a formas de competir. As organizações foram obrigadas a adaptar-se e a procurar soluções, correndo o menor risco possível. O recurso às alianças estratégicas tem-se tornado um fenómeno cada vez mais comum, surgindo como uma possível solução para as empresas competirem sem correr grandes riscos. Vários autores sugerem que o ciclo de vida das empresas é composto por mudanças que ocorrem nas empresas caracterizadas por certo padrão. A análise do ciclo de vida da empresa permite uma gestão que consegue antecipar as necessidades e mudanças, mostrando-se preparada com os procedimentos e modificações necessárias para garantir a sobrevivência do empreendimento. O Modelo de Greiner define um conjunto de fases que as empresas tendem a seguir no curso do seu desenvolvimento, considerando que cada nova fase é precedida de uma crise na gestão e obriga a uma mudança na organização para que haja crescimento. Estas fases são sequenciais e ocorrem com evoluções na hierarquia, envolvendo um grande conjunto de atividades e estruturas diferentes. O objetivo principal será perceber qual a relação entre a fase de crescimento em que a empresa se encontra e as alianças estratégicas que forma. Para este efeito, recordam-se algumas teorias associadas ao surgimento das alianças estratégicas, definições dos vários autores, tipologias e motivos. Em seguida aborda-se o ciclo de vida das empresas, a perspetiva de alguns autores e definição das fases de crescimento. Segue-se uma retrospetiva das metodologias mais aplicadas na investigação deste tema, a escolha do estudo de caso e os processos envolvidos que pretendem garantir a sua validade. Foi utilizada a tipologia de alianças proposta por Vasco Eiriz (2001) e o modelo de ciclo de vida de Greiner (1998) para analisar o caso da empresa PontoPR – Publicidade e Robótica. A empresa escolhida, apesar da sua dimensão reduzida, revela uma grande propensão para a criação de alianças desde a sua formação, possibilitando uma análise reveladora. É evidente neste caso que cada Fase proposta por Greiner, envolve mudanças na empresa que a tornam mais recetiva para alguns tipos de alianças..
- O Impacto do Design de Moda, Subsector das Indústrias Criativas, na Indústria Têxtil
Master's dissertation presented by Inês Regina Fernandes Nunes de Sousa.
Academic advisors:Laura Castro,(thesis supervisor), Margarida Azevedo (thesis co-supervisor). Year: 2012.
( pdf format, available soon)
This dissertation reports the impact of Fashion Design as a subsector of the creative industries, to the modernization and enrichment in the portuguese textile and clothing industry. To contextualize the object of this study, an historical approach was carried out on the definition of fashion and its contribution on the development of the manufacturing industry through significant global changes on social, political and economical context. The focus is on the recognizement of the Fashion Design as an intangible value on performance of the portuguese companies in the world market.
This study took place among 30 companies that encompass the entire value chain, both upstream and downstream, and 35 professional designers working in the portuguese textile and clothing sector. The intention is to know the importance assigned by the companies in private label business model to design, as an area of the value chain and its impact on the development and productivity.Designers were asked about the integration of theFashion Design offices on the companies as well as about the development of incentives to creativity.
The aim was to understand the degree of integration on a fashion incubator – iMOD, to cluster the portuguese Textile and Clothing Industry in the north of Portugal.
- O Papel da Infografia na compreensão da Investigação e Desenvolvimento
Master's dissertation presented by Nina Maria Castro Pereira de Melo Ferreira.
Academic advisors: Cristina Sá (thesis supervisor). Year: 2013.
( formato pdf, 5.26 MB)
A comunicação de ciência ainda se encontra a ser estudada na procura de modelos mais eficazes que consigam estabelecer a ponte entre os cientistas e o público não especializado. Na procura deste modelo, surge a intersecção das indústrias criativas como potencializadoras da comunicação de ciência. Durante este estudo, optou-se por focar o caso das infografias como uma possível solução para melhorar a eficácia da comunicação dos projectos ou dados que provêm de investigação e desenvolvimento. Após a consulta de vários estudos que apontavam para um bom resultado das infografias como forma de comunicar ciência, desenvolveu-se um estudo de caso através da realização de inquéritos cujo objectivo era comparar a eficácia da infografia e do texto nessa mesma comunicação. Os resultados obtidos não foram de encontro aos estudos teóricos consultados, pelo que se concluiu ser necessário fazer mais testes a fim de compreender a eficácia das infografias neste âmbito. Devido a limitações da amostra, do próprio inquérito e dos resultados obtidos que não demonstravam claras tendências, não se pode generalizar os dados alcançados e afirmar que os estudos teóricos não se confirmam na prática. Não obstante foi possível levantar a dúvida e propor outras formas de testar a eficácia das infografias, a fim de comprovar ou não aquilo que se afirma nos estudos consultados.
- Online distribution of digital cultural products: Are legal distributors strong enough against piracy?
Master's dissertation presented by Mélodie Saumard.
Academic advisors: Luís Gustavo Martins, (thesis supervisor), Alexandra Fonseca (thesis co-supervisor). Year: 2013.
( formato pdf, 1.8 MB)
In 2012, the music industry is showing positive growth for the first time in fifteen years. The same year, Game of Thrones is declared the most pirated TV series with an average of 4.28 million illegal downloads for each episode. Ever since the creation of Napster in 1998, online piracy became a common practice which is weakly reprehended socially-speaking. The starting point for our work was Gabe Newell's idea that piracy is not a matter of price but a problem of service rendered to customers. Such an opinion orientates our work towards finding a solution against piracy thanks business. To find this possible solution we started with the evolution of open source software because the concept and its history brings us to the notion of copyleft and the creation of the Creative Commons. These ideas translate to new ways of sharing intellectual property. But to understand these notions correctly we need to explain how cultural works are protected by the law. Which is why we introduce author rights and copyrights in several countries. When we know how the law works and the tools that have been developed to simplify them, we can start giving examples of businesses which are distributing digital cultural products legally. But a comparison between both legal and illegal offers is necessary to explain why customers choose piracy. Thus, in addition to the market study of legal offers, we also study pirate offer. Such comparison showed that several factors make customers willing to break the law to access cultural products. With our study we analyze the factors that might help in justifying this choice.
- Porto, Cidade Aberta: o que a Cidade pode fazer pelas Indústrias criativas e o que as Indústrias Criativas podem fazer pela Cidade
Master's dissertation presented by Nuno Miguel Teixeira de Sá.
Academic advisors:Laura Castro (thesis supervisor). Year: 2012.
( pdf format, available soon)
The Creative Industries are those in which products, goods and creative services are produced with intrinsic symbolic value, thus, cultural capital. This dissertation is about the usage of public policy to fuel the creative industries, from the business vantage point, in the city of Porto and its surrounding region, the north of Portugal.
The investigation looks into the concepts, methodologies and analytical instruments that esteemed authors utilize in their works on the theme of Creative Industries, completed with a synthesis of the context of the city and its region. From that process, a comprehensive theoretical approach is produced and used in a research process that includes interviews of several businesses in the creative industries, selected according to a conceptual model that comprises the sectors to be analyzed, according to their approach to the market.
The findings within the research process contribute to illuminate the inner workings of the creative and cultural sector, as they are coupled with the positioning emergent from the critical analysis, from which strategical aspects of a public policy model will be drawn. The prospective policy suggested aims at being a more comprehensive model, as its focus addresses the mechanics of the creative industries, both in the capital that drives it, as well as the human talent and creativity that fuels it. Cities can reap multiple visible and invisible benefits that a thriving creative industries sector offers.
- Regeneração Urbana no Porto – A Rua da Galeria de Paris e o Quarteirão das Carmelitas (bairro cultural?)
Master's dissertation presented by Joana Rêgo de Mesquita.
Academic advisors: Laura Castro(thesis supervisor). Year: 2013.
( pdf format, 2.31 MB)
Esta dissertação pretende reflectir sobre o papel dos espaços promotores de actividades culturais e/ou criativas encarados como elemento com dupla função de espelhar e potenciar a regeneração urbana.
Este trabalho propõe-se analisar o papel desempenhado pelos espaços que apresentam actividades culturais e/ou criativas na reocupação e dinamização de áreas desvitalizadas da cidade do Porto. Procurar-se-á entender em que medida esta tipologia de espaços apresenta maior eficácia nesse domínio do que os espaços comerciais convencionais.
Para tal, o trabalho abordará a regeneração urbana e problemáticas que lhe estão associadas, e situará o conceito de espaço de actividade cultural e/ou criativa relativamente a outras dinâmicas urbanas, concentrando-se num estudo de caso.
O estudo de caso incide sobre a Rua da Galeria de Paris e o Quarteirão das Carmelitas pela revitalização urbana que se evidencia desde 2006, por parte de iniciativa privada, num espaço que há décadas se encontrava deprimido e que nunca tinha encontrado o seu papel na vivência do centro do Porto para onde foi projectado no início do séc. XX.
- The Design of Nutrition Labels
Master's dissertation presented by Cátia Cecília Delgado Lages.
Academic advisors: Cristina Sá (thesis supervisor), Ana Gomes (thesis co-supervisor). Year: 2013.
( pdf format, 11.08 MB)
The main objective of this dissertation was to expose the process involved in the design and the actual design of a nutrition label for restaurant’s menus.
The increasing overweight and obesity rates are a major concern for health organizations and governments. In order to fight this epidemic, the Commission of the European Communities outlined a Strategy for Europe on Nutrition, Overweight and Obesity related to health issues determining, among others, that providing nutritional information to consumers is a critical factor that may influence healthier food choices. Since the habit of eating out-of-home is related to the increasing overweight and obesity rates as well, the disclosure of nutritional information in restaurants (or mass caterers in general) can provide guidance to consumers while choosing their food.
The process of designing a nutrition label for restaurant’s menu was divided in to parts. The first part addressed research on communication, infographics and on the state-of-the-art of nutrition labels. The second part, and supported in the collected information and case studies’ analysis, was related with determining the type of information to include in the label and the nutritional criteria in which it was going to be based. It also included the actual design decisions related to the model of a nutrition label for restaurants’ menus, to be software generated.
As future work it was pointed the necessity of testing it within the market and consumers and to develop an interactive solution for providing customized nutritional guidance.
- The impact of Business Associations on Business Internalization: The APICCAPS case
Master's dissertation presented by Joana Reid de Lacerda.
Academic advisors: Ricardo Morais (thesis supervisor). Year: ____.
( pdf format, available soon)
Available soon.
- The Impact of Co-creation in Design Thinking for Social Innovation: The case of Openldeo
Master's dissertation presented by António Pedro Fernandes Araújo.
Academic advisors: Laura Castro (thesis supervisor), Luís Carvalho (thesis co-supervisor). Year: 2013.
( pdf format, 6.17 MB)
Innovation as a tool for creating value for companies stands as the first goal for managers in this competitive world we live today. Design Thinking (DT) has brought the attention of both academics and practitioners as a powerful methodology to connect with human needs and behaviour.
The growing awareness of confronting and answering to social world problems has also positioned DT as influential instrument to grow and allowing social innovation (SI) to emerge.
Co-creation (CC) transformed the social system that organizations and consumers interacted. Today, institutions promote experiences that better suits the needs of the individuals, with the goal of producing better products and services. Co-design (CD) refers to the methodology of applying co-creation techniques to the DT. It adds value to this innovation process as it enforces the idea of experience between the users/producers.
Relevant to this phenomenon, is Internet. It has shaped the large community of users as individuals worried with the difficulties world faces nowadays. This community creates new meanings everyday and introduced the notion that we as humans can design artefacts collectively.
This research investigates the committed role of a specific online platform to form a community to solve world challenges, by the implementation of a design thinking methodology. The mission of this dissertation is to understand what occurs when a group of individuals co-create for social innovation, and what can we learn from this interaction.
- The Impact of Copyright on the Creative Industries
Master's dissertation presented by Caroline Cavanaugh.
Academic advisors: Ricardo Morais (thesis supervisor), Alexandra Fonseca (thesis co-supervisor). Year: ____.
( pdf format, available soon)
Available soon.
- The Impact of Disintermediation on Independent Music Business Models
Master's dissertation presented by José Francisco Cruz Bernardo.
Academic advisors: Luís Gustavo Martins (thesis supervisor), Ricardo Morais (thesis co-supervisor). Year: ____.
( pdf format, available soon)
Available soon.
- Uma ponte entre as indústrias criativas no Norte de Portugal e na região de Macau -
China
Master's dissertation presented by José Manuel Cardoso Silva Santos.
Academic advisors: Álvaro Barbosa (thesis supervisor). Year: 2012.
( pdf format, 6.22 MB)
O Norte de Portugal e a Região Administrativa Especial de Macau têm em comum uma estratégia regional de dinamização de um Cluster de Indústrias Criativas.
A aposta na cultura e criatividade volta, assim, a aproximar dois territórios que mantêm uma relação política, diplomática e histórica com cerca de 500 anos, podendo a portugalidade (a par de outros elementos remanescentes da presença do nosso país em Macau), funcionar como impulsionadora desta aproximação.
Não apenas ao nível das parcerias comerciais em geral, mas em particular naquilo que à criatividade diz respeito, o relacionamento dos dois países (Portugal/China) e das duas regiões (Norte de Portugal/Macau) tem ainda muito por onde evoluir, com vantagens para ambas as partes.
Seja através de agências criadas para o efeito (como é o caso da ADDICT, no Norte de Portugal) ou da acção directa dos próprios governos (Departamento de Promoção das Indústrias Culturais e Criativas do Instituto Cultural, em Macau), os laços culturais que unem as duas regiões poderão proporcionar portas de entrada para uma colaboração efectiva nesta área.
Tirando partido da relação privilegiada entre a Universidade Católica do Porto e a Universidade de São José em Macau, pretende-se com esta dissertação realizar um estudo de diagnóstico e análise de oportunidades e desafios para potenciais colaborações entre os dois clusters.
The cultural and creative industries provide about 5 million jobs in the EU.
GREEN PAPER - Unlocking the potential of cultural and creative industries (2010)
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