Ana Lourenço (Legislation in the Cultural Sector)

PhD in Management, University of Cambridge, with thesis on 'Regulating contracts in the independent television production industry' (supervisor: Professor Simon Deakin). Master and MBA , Catholic University of Portugal (Lisbon), and BA in Law (5 years course) by the same university. Courses taught in the fields of Business Law and Management at the Catholic University of Portugal and Católica Porto Business School. Researcher in media regulation, having published in the journals 'Industrial and Corporate Change' and 'Socio-Economic Review'. Participant in the international projects EUROCAP (Towards a European Politics of Capabilities) and REFGOV (Reflexive Governance in the Public Interest). Consultant within CEGEA, having co-authored a number of studies on the economic analysis of the main media groups in Portugal for the Portuguese Media Regulator. Co-author of 'Droga e Propinas: Avaliações de Impacto Legislativo', commissioned by FFMS-Fundação Francisco Manuel dos Santos. Scholarships awarded by the FCT-Fundação para a Ciência e a Tecnologia.

Carlos Martins (Gestão de Projecto e Plano de Negócios)

Fundador e CEO da Opium, Lda, empresa dedicada ao planeamento cultural, territorial e económico. Coordenador do Projeto Lugares Património Mundial do Centro. Foi Coordenador da Candidatura e Diretor Executivo de Guimarães 2012 Capital Europeia da Cultura e da Fundação Cidade de Guimarães. Foi coordenador da candidatura de Braga a Cidade Criativa da UNESCO Media Arts. Foi presidente da ADDICT – Agência de Desenvolvimento das Indústrias Criativas. Foi coordenador do Estudo Macroeconómico “Desenvolvimento de um Cluster de Indústrias Criativas no Norte de Portugal”. Foi co-autor do Plano de Gestão do Centro Histórico do Porto Património Mundial. Pós-graduado em Turismo Cultural pela Universidade de Barcelona. Licenciado em Economia pela Faculdade de Economia da Universidade do Porto.

Cristina Farinha (Partnerships, Networking and Internationalization in the Creative Industries)

Cristina Farinha was born in 1973 in Porto. PhD and researcher at the Sociology Institute of the University of Porto, she is specializes in arts, culture, communication and labor law. Her career extends from the local and regional level up to the European level, having collaborated with numerous institutions and international networks, including the European Commission / DG Education and Culture; UNESCO; Council of Europe; European Economic and Social Committee (EESC); European Cultural Foundation (ECF); European Festivals Association (EFA); Asia-Europe Foundation (ASEF); Interarts; On the Move; International Federation of Arts Councils and Cultural Agencies (IFACCA), among others. Her area of ​​interest is cultural policies focusing on the role of culture in the governance and development, the promotion of international cooperation and the international mobility and training of the artistic and creative sector. She held the position of executive director of the Addict - Agency for the Development of Creative Industries, between April 2012 and March 2016.

Fernando Santos (Financing Projects in the Creative Industries)

is currently a PhD candidate in Management at Universidad Carlos III de Madrid, where he mastered in Business Administration and Quantitative Methods. MSc in Finance at Universidade Católica Portuguesa (Porto), he has been teaching, researching and consulting in domains such as asset pricing and risk, competition and regulation, as well as technology management and innovation.

Helena Gil da Costa (Criativity)

Maria Helena da Silva Gil da Costa.

CV: DeGois CV

Henrique Manuel Pereira (Art, Culture and Creative Industries)

Henrique Mabnuel Pereira. Assistant Professor at the Oporto's Catholic University (UCP).

Laura Castro (Art, Culture and Creative Industries)

BA in Art History from the Faculty of Arts, University of Porto, Master in Art History from the Faculty of Humanities and Social Sciences, New University of Lisbon and PhD student at the Faculty of Fine Arts, University of Porto.

Between 1992 and 2006 developed work in the areas of culture and museology. Published several books and participated in several seminars in their areas of research. Performed studies for catalogs with curator responsibility.

Since 2004/2005 teaches at the School of Arts, Portuguese Catholic University - Campus Regional of Porto, in the degrees of "Art" and "Sound and Image" and in the masters of "Contemporary Art" and "Management of Cultural Heritage".

Luís Teixeira (Technologies in the Creative Practices)

Assistant Professor at the Oporto's Catholic University (UCP). He holds a PhD degree in Eletrical Engineer and Computer Science from Engineer Faculty, Porto University.
He is the scientific manager of Digital Creativity Centre, and from 2004 up to 2011 he was the vice-diretor of Research Centre for Science and Technology of the Arts (CITAR).

Margarida Azevedo (Evaluation and Impact of Creative Industries)

BA in Economics from Faculty of Economics of Porto. With Graduation on Cultural Management from City University, London. Master in Cultural Management, thesis titled "Evaluation of Intervention as a cultural tool for the cultural sector" (at City University). He was responsible for conducting studies to evaluate impacts (social, economic and cultural) of major events (cultural and sports) in the communities where they happen. His research interests are mainly in the areas of assessment, to quantify and qualify the action of cultural and creative sector, the perception of the sector as an engine of local development, and urban planning (the local geography, cultural planning). Currently coordinates the intangible component of a Partnership program for Urban Regeneration in Santo Tirso.

In 2009 she taught the Graduation in Arts Management , at the School of the Arts of the Portuguese Catholic University.

Maria Victória Rocha (Legislation in the Cultural Sector)

Licenciatura em Direito pela Escola de Direito do Porto da Universidade Católica Portuguesa em 1986. Licenciatura em Línguas e Literaturas Modernas (Inglês/Alemão) pela Faculdade de Letras da Universidade do Porto em 1983. Mestre em Direito pela Escola de Direito de Lisboa da Universidade Católica Portuguesa, na área do Direito Comercial, em 1993. Doutora em Propriedade Intelectual pela Faculdade de Direito da Universidade de Santiago de Compostela em 2000. Autora de uma vasta obra com livros, capítulos de livros e artigos publicados, com particular incidência no domínio dos Direitos de Autor.


Mariana Barbosa (Research Seminars)

Assistente da Faculdade de Educação e Psicologia da Universidade Católica Portuguesa. Interesses de Investigação: Psicologia Social, Psicologia da Paz, Criminologia, Psicologia Forense.

Patricia Dias (Brand Marketing and Business)

Assistant Professor of the Faculty of Human Sciences at the Catholic University of Portugal. She is also a post-doctoral researcher at the Research Centre for Communication and Culture, and coordinator of the post-graduate course on Communication and Social Media. Holding a PhD in Communiation Sciences, her research interests are digital media, young children, mobile communication, marketing and public relations. She is a member of the COST actions eRead and DigitLitEY, of CEDAR (Consortium on Emerging Directions in Audience Research) and also of the European Commission's project "Young Children (0-8) and Digital Technologies". Patrícia is author of "Living in the Digital Society" (2014) and "The Mobile Phone and Daily Life" (2008).

Ricardo Cunha (Financing Projects in the Creative Industries)

Member of the Faculty of Economics and Management at Catholic University. Ph.D. in Accounting and Finance from Lancaster University and a Masters in Finance from the Catholic University. Was guest lecturer and researcher at the Universitat Pompeu Fabra (Barcelona). His research interests and publications are primarily in the areas of capital structure, real options, real estate finance, and household finances. Ricardo Cunha is also a financial consultant for public and private entities.

Ricardo Luz ()

Founder & Partner of Gestluz Consultores, since 2014. Member of Risk Finance Advisory Group for Horizon 2020. Guest and opinion maker on Porto Canal TV. Board Member of EBAN – European Business Angel Network from 2014 to 2016. Founder & President of Invicta Angels – Porto Business Angels Association and Founder & Vice-President of FNABA – National Federation of Business Angels Associations, from 2007 to 2015. Shareholder Founder and President from 2010 to 2014 of Invicta Angels, SGPS and IA-FCI, Creative Industries. Executive Board Member of IFD – Instituição Financeira de Desenvolvimento, SA. from 2015 to 2017. Former Board member of several SME´s and private associations, and Consultant of Strategy, Business and Cities Competitiveness. Former Professor of Higher Education of Courses of Management, Commercial and Sales, and Financial Management.

Ricardo Morais (Business Management and Strategy in Creative Industries)

Professor of Management and Strategy at Catholic University, president of Idea Puzzle, methodological lecturer at the European Institute for Advanced Studies in Management, Belgium; methodological adviser at International Business School in Brno, Czech Republic, and member of the board of Formia Emissions Control, Finland. Since 1996 he founded three start-ups, in Brazil, Finland and Portugal, and was a consultant on projects for the European Commission: Done Solutions, Sonae Industria, INESC Porto, the Portuguese Government and Deloitte. Ricardo Morais holds a PhD in Strategic Management from the University of Jyväskylä, Finland, and a degree in Management from the Faculty of Economics, University of Porto. In 2007 he was invited by the Ministry of Education and Science of Finland to promote the Finnish higher education worldwide. Ricardo Morais specializes in strategic management research and internationalization. Since 2002 he taught these subjects to over 1400 students in master's and doctoral degrees in around 20 higher education institutions in Portugal and abroad. With dozens of publications in international conferences and seminars, has authored scientific articles and chapters on 'scientific method' (Sage Publications), 'critical realism' (Edward Elgar), 'doctoral paradox' (Emerald) and 'coordination of multinational companies' (Elsevier).

Tiago Barquinha (Brand Marketing and Business)

MA in Corporate Communications and Advertising Management (ESIC Madrid), BA in Business Management (Catholic University of Portugal) and Wake Up Coaching Certified (ISPC - International School of Professional Coaching). He is Guest Advertising Professor at the MSc of Marketing at Catolica Porto Business School. He is the Creative Executive Partner at the branding and advertising agency Mojobrands - Brand Lifestyle, through which held various advertising communication projects for national brands such as Optimus, Parfois, BA Vidros, WTF, among others. He has over 20 years of experience in large advertising agencies like Brandia Novodesign (Lisbon), Comunica+a (Madrid) and Ativism (Madrid and Lisbon), where he had the opportunity to work with global brands such as Coca-Cola, Fanta, Vodafone, Red Bull, Real Madrid, Sony Ericsson. He is an affiliated member of the Portugal Creative Club and has held several workshops on advertising brand communication at the School of Arts (Catholic University of Portugal), CIDEB and Economists Association.

Vitor Verdelho

Manager of several companies. Chairman of the Board and Shareholder of Necton SA, a marine biotechnological company. Worked on numerous projects in biotechnology in the last 20 years. He was involved in research projects (10 European and 15 national) related to biotechnology and aquaculture. He has an interdisciplinary experience associated with processing, research and innovation, having participated in several national and European projects. He taught a Masters Courses in Entrepreneurship in the Faculty of Economics and currently in the Faculties of Medicine and Science, University of Porto. He's an Adviser for Entrepreneurship at the Porto Regional Centre of the Catholic University where he has collaborated on projects for technology transfer and knowledge and business creation.

Guest Lecturers

Ademar Aguiar

Assistant Professor at FEUP and researcher at INESC Porto, with over 20 years experience in software development, specialized in architecture and software design (patterns, frameworks, infrastructures), agile methods, wikis and open collaboration tools. The current research interests include practices and tools for knowledge management teams and organizations for specific software development (from idea to code and documentation), following a philosophy and tools based on the wiki concept. Beyond the area of software engineering, Ademar also explores the application of Web 2.0 and social software to other fields such as education and music, and currently as the most important project, a collaborative educational and social environment created specifically for digital natives with 6-12 years old, their schools and communities, available in Portugal, with school utilization since September 2008.

Alexandra Fonseca

Law degree from the Catholic University of Porto. Has a Postgraduate in European Studies (UCP Porto) and Specialization in Taxation (OVERGEST / ISCTE Lisbon). She joined the department of audit and tax advisory services at PricewaterhouseCoopers, SROC, where she has clients like Serralves. She was faculty member in the area of Taxation (Lusofona University).

Attended Courses in Management/Production of Performing Arts administered by Dance Forum and in Law in Culture guided by Zenha Magdalene, a lawyer specialized in Copyright and Related Rights. Joined the Collective of Cultural Production, "proCRIA - Produção Criativa."

Coordinates Consularte - Advice for the Arts, legal consultancy project aimed at the creative sector ( Faculty member in the course of Management/Production of Performing Arts by Dance Forum (Lisbon). Collaborates with the magazine APAD (Portuguese Association of Writers and Playwrights) in the preparation of review articles on intellectual property and other matters within its competence. Is Chairman of the General Assembly of the Portuguese Club of Cinematography - Film Society of Porto.

Álvaro Barbosa

Lecturer and researcher at the School of Arts, Portuguese Catholic University, assuming the position of Department Director of Sound and Image and Research Line Coordinator of Digital Arts at the Center for Research in Science and Technology of the Arts (CITAR). Ph.D. in Computer Science and Digital Communication at the University Pompeu Fabra in Barcelona and a degree in Electronics and Telecommunications Engineering from the University of Aveiro. This activity has been mainly within Technologies and Musical Creation, 3D Animation and Interactive Art, and within his core area of Scientific and Artistic expertise being the online collaborative music performance.

His work as a researcher and Experimental Artist has been extensively advertised and published at an international level.

Ana Sofia Pereira

BA in Sound and Image, with specialization in Screenwriting, from the UCP-School of Arts. Audiovisual and events producer Cimbalino Films, of which she is a founding partner. With teaching experience in the audiovisual sector. She already has several publications and received a number of awards for the work in which she has participated.

Beatriz Quintella

Born in Rio de Janeiro, she´s has been residing in Portugal since 1991. Actress by training and a clown by vocation, she created a company for anniversary parties and a children's theater company, Planet Wonder. In 2002 he founded with two friends to Operation Red Nose whose mission is to bring joy to hospitalized children across the Clown Doctors visit. Operation Red Nose currently has 21 specialized artists and visits the wards weekly from 12 pediatric hospitals across the country. He also works regularly for the Gil Foundation as a storyteller in Prison Tires.

Cristina Sá

Invited Assistant Professor at the Oporto's Catholic University (UCP). She holds a PhD degree in Communication Science / Audiovisual and Interactive Media from Lisbon's Universidade Nova. In 2001 finished theSound and Image Master, specializing in Digital Arts, at the Oporto's Catholic University (UCP) and graduated at the Engineering Faculty University of Porto in 1997.
Her main research area is in Interactive Art at UCP's Research Center for Science and Technology of the Arts (CITAR), specifically in the study of interfaces as complex mediation elements that govern our experience. She collaborated with Nova's Centro de estudos de Comunicação e Linguagem (CECL) between 2005 and 2011 in the area of Art and Communication and also with Barcelona's Pompeu Fabra University in 2005.

Gonçalo de Vasconcelos e Sousa

Doctor in Art History from the Faculty of Arts, University of Porto. Associate Professor of School of the Arts of the Portuguese Catholic University. Director of the Department of Art and Restoration of the School of Arts at UCP.

Joana C. Machado

Ph.D. in Management with specialization in Marketing from IUL-ISCTE, Lisbon University Institute with a dissertation in the field of Corporate Identity Management in Brands Fusion Situation. BA in Economics from Faculty of Economics, University of Porto and a Master in Business Operations Management from the Catholic University - Porto, with a dissertation on the Development of Corporate Identity - A modeling exercise applied to BPI's Case Study. Received the prize for best student of Master in Management of Business Operations. Is an assistant at the Faculty of Economics and Management, Portuguese Catholic University since 1997, where he teaches and researches in the areas of Marketing, Communications, Brand Management and Corporate Identity. Founding member of the Center for the Study of Brand and researcher at CEGE. She is co-author of the "Book of Brand". Participated in the latest editions of the EMAC, the most prestigious academic conference at the European Marketing, as well at the most important branding conferences.

João Alves Dias

Degree in Economics from Faculty of Economics, University of Porto. Since 2000 he held various positions at Procter & Gamble, Portugal, Spain and Switzerland in the areas of Global Trade Marketing, Sales Management and International Distribution for consumer products and luxury. Meanwhile, in 2006 with two partners launched the Home Couture whose areas of business are the creative industries and the housing recovery at the historic center of Oporto.

João Pinto

Degree in Economics and Master in Business Administration with a specialization in Finance, Faculty of Economics of Porto (FEP). Is attending, since September 2008, the PhD Program in Business Sciences, specialization in Finance. Lecturer in Finance at the Faculty of Economics and Management (EGF), Portuguese Catholic University and at the School of Business Administration (CGA). He was responsible, between January 2007 and March 2010, by the area of debt and structured financing of Administrative and Financial Department of Metro do Porto SA. From March 2004 to December 2006, he served as Controller at the Department of Planning and Management Control of Metro do Porto, SA. Since January 2004 is active in economic and financial consulting to public and private, in the areas of evaluation of investment projects and financial restructuring.

João Seabra

Degree in Sound and Image at the Universidade Católica Portuguesa (UCP) in 2004. He’s an internationally certified Instructor in Maya by Autodesk. Teaching Degree in Sound and Image since 2004, since 2006 the MSc in Computer Animation and coordinator of the Center for Advanced Training of UCP's Digital Creativity, both from Catholic University. In 2008 opened the company Jump Willy , quickly becoming a national reference in 3D, Visual Effects and Music Composition for Advertising and Film. The Jump Willy in his 1st year reached three continents and 20 countries working for brands like BMW, Stella Artois, Super Bock, TMN, Kia, AXE, among others. In 2009 he is selected by the European Union as a "Young Talent creative." In 2010 creates the UOU, the first draft of a Portuguese business focused exclusively on design and coaching for presentations by top institutional and business. | |

Luis Cordeiro

Luis M Cordeiro (Viana do Castelo, 1979) é fundador e diretor criativo da Bydas, Agência de Comunicação Digital. Licenciado em Som e Imagem pela Escola das Artes (Católica Porto), frequentou também o mestrado em Tecnologias Multimédia na Faculdade de Engenharia da Universidade do Porto, contudo apenas obteve o grau de mestre no Media Centre d’Art i Disseny (MECAD/ESDi) – Universitat Ramon Llull (Barcelona - Espanha), onde terminou por ficar mais 6 meses como investigador num projeto de telemática (netEspaña) sob supervisão da Prof. Claudia Giannetti. Nas indústrias criativas, a sua carreira começou na Fubu Publishers (Porto), Praint Media Group (Barcelona), Amuso (uma startup da Yahoo) e McCann Erickson Barcelona como diretor de arte interativa onde foi responsável pelo desenvolvimento de projetos de publicidade digital para marcas como Coca-Cola, Uterque, Carolina Herrera, entre outras marcas internacionais. Colabora, ainda, como Professor convidado/visitante em algumas Universidades como a Católica Porto e a Universidade de São José (Macau) onde ensina temas como marketing online, comércio electrónico e comunicação digital.

Madalena Zenha

Law degree from the University of Coimbra. Since 1989, advocacy exercises, providing, among others, services in the area of intellectual property, and participated in several conferences, workshops and conferences. She took courses in family mediator and training, having been active in mediating at the Office of Family Mediation in Lisbon and, as a teacher, lectured and has taught several seminars on intellectual property and, since 2002, the module of Culture Law, in the course of Management/Production of Performing Arts at the Dance Forum.

A pair of being lawyer, from 1989 to 1997, she pursued his work in the area of production, agency and marketing of music and representing artists.

Michael DaCosta Babb

Has international experience in marketing strategy, particularly in the field of new and emerging cultural trends. His area of expertise lies in the establishment of sustainable partnerships between business and creative entities. Michael has collaborated with renowned comercial, institutional and creative trademarks in the UK, Portugal and France, among other locations.

Michael was co-responsible for the 2003 edition of the World Creative Forum conference. In 2005 was co-promoter of the first edition of the annual UK National Public Art, in partnership with Lord Smith of Finsbury. His public engagements include the presence on the board of Ixia - UK Public Art Think Tank, under the direction of Ian Dove QC; was a founding member of the Arts and Business Advisory Council for London, directed by Laurence Newman; member of the editorial board of the newspaper "Art and Architecture", edited and published by Jeremy Hunt; has been vice-director of Induscria, Agency for Creative Industries of Lisbon, Portugal, and was a founder of Transforma Think Tank, headquartered in Torres Vedras, Portugal.

Nuno Horta

Degree in Design at ESAD, Matosinhos. Secondary education in E. S. Soares dos Reis, Porto. Since 1994 work in the area of graphic design / multimedia, as well as in photography.
In 2004 created the design studio "Nhdesign" and is now the artistic director.

Ricardo Moreira

Frequency in Business Administration and Accounting at the Polytechnic Institute of Porto (1998-2004). Expertise on New Business, Relationship (PR), Sales Process Definition, Partner Alliances, Corporate Training, Contract negotiation and management of call center. Worked at Betronic Portugal in 1997 until 2002. In 2001, he collaborated on Betronic Electronica SL (Madrid) as a business consultant and representative of the parent company. His collaboration in this company was appointed to direct sales, a position he held when integrating the Redicom in 2002. From 2002 he began collaborating with Redicom, currently exercising the position of Commercial Director. Currently owns the Redicom, IOS and Widespace. His areas of expertise include: product management, prospecting for new business, marketing and sales.

Rod Varley

Professional manager with over 25 years experience. Assumed executive positions in various cultural and creative sector of the UK including, curator and film director of the National Media Museum, Executive Director of the Harbour Lights Cinema Southampton City Council, Director of the Pullman Cinemas Ltd and AOP (Association of Photographers) an world leader association in the areas of the advertising, fashion and photography. With Diploma in Creative Photography by Trent Polytechnic, Postgraduate Diploma in Film Studies by Derbyshire College of Higher Education and MBA from the Open University. Since 2006 is a consultant in the areas of strategy, management, leadership, marketing and programming and freelance photographer.

Silja Suntola

Basic training in music from Berklee College of Music, Boston, specialized in music production and its connection with engineering. Master in Management of Arts from the Sibelius Academy, is a doctoral student in the School of Business Administration from the University of Tampere. He is currently director of the project - Creative Industries Finland - School of Economics of the Aalto University. He teaches in the Sibelius Academy of Arts Management and Technology of the music.

Xavier Serra

Xavier Serra (Barcelona, 1959) is director of the Music Technology Group at Universitat Pompeu Fabra in Barcelona. He has a multidisciplinary academic curriculum, which has a PhD in Computer Music by Sanford University in 1989. His research interests cover the understanding, modeling and generation of musical signals via computational media, with a balance between basic and applied research approaches and disciplines of scientific / technological and humanistic / artistic. He has an active role in promoting initiatives in the area of Sound and Computer Music at the local level and internationally, both through participation in numerous journals, conferences and research programs of the U.S. and through the classes he teaches. He is the principal investigator in over 15 major research projects funded by public and private institutions, the author of 31 patents and over 50 research publications. From his research center, the MTG, he has led two spin-offs of technology (transferred to the BMAT and the Reactable Systems) that are prime examples of creative entrepreneurship.


"Porto is a city that has all the conditions to be a unifying hub for new creative industries related to arts, fashion, advertising, design, film, theater, music and dance, but also information technology, communication and the digital (...) The Port clearly lends itself to play a role of core promoter of creative ingenuity. "

Speech by the President of the Republic, Anibal Cavaco Silva, the 36th Commemorative Session of April 25

Faculty Members

Guest Lecturers


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